White Label vs Turnkey Casino
White Label and Turnkey Casino are easy to mix up. Here are both definitions from the HighRisk Media glossary side by side.
Comparison table
| Term | White Label | Turnkey Casino |
|---|---|---|
| Full name | White Label Casino | — |
| In short | A ready-made online casino or sportsbook platform that a partner takes and launches under its own brand without in-house development or its own gaming software. | A turnkey casino is a ready-made online casino platform that a provider hands over to a partner to launch under its own brand, with games, payments and an admin panel included. |
| Verticals | Gambling, Betting | Gambling |
What is White Label?
White label in gambling is a model in which a brand partner gets a ready-made product from a platform provider. The partner adds its own domain, design, languages, payment methods and marketing, while the provider supplies the technology, game content and often the licensing base.
What is Turnkey Casino?
The provider assembles the full stack: the engine and admin panel, integration of game content from software providers, payment integrations, anti-fraud and technical support. The partner receives a working product and configures branding, domain, bonus policy and marketing. The model is usually described as B2B rental with payment under contract: a fixed fee, a share of revenue (RevShare), or a combination of both. Terms depend on the contract and are not standardized.