Покупки в приложении
In-App Purchases
In-app purchases (IAP) are payments for digital goods and subscriptions made inside a mobile app and processed through an app store such as the App Store or Google Play.
What is Покупки в приложении (In-App Purchases)?
In-app purchases (IAP) are payments made inside a mobile app for subscriptions, coin packs, premium features, and content unlocks. The app store processes the payment, not the developer directly.
## How it works
The user taps a purchase button, the operating system opens the store's payment window, the store charges the user and sends the app a confirmation (receipt or purchase token). The app grants the item and should verify the confirmation on its own server, otherwise forged confirmations are possible.
## Where it appears in dating
Paid subscriptions, profile visibility boosts, super likes, and extra messages. Subscriptions often come with a trial period and auto-renewal, so a significant share of cancellations and refunds stems from unclear billing terms.
## Where it appears in online casinos
App stores restrict real-money gambling, so many operators do not sell game money or in-game currency with cash-out through IAP. Social casinos with virtual coins are more common, while real-money betting is typically offered through the web version or a PWA.
## Impact on business
The store's commission reduces revenue and must be factored into unit economics. Payout terms and conditions depend on the rules of the specific store and app category, so they should be confirmed against current documentation rather than taken from someone else's figures.
## Common mistakes
FAQ
Do I have to pay the store a commission on in-app purchases?
Usually yes, as the store deducts a commission on digital goods and subscriptions. The rate and conditions depend on the store's program and the product type, so check the current rules.
Can casino betting stakes be paid through IAP?
For real-money bets, store rules typically do not allow IAP and often prohibit such apps. For this reason, operators more often work through a web version.
How do in-app purchases differ from a regular payment on a website?
With IAP, the payment goes through the store, which handles the charge and refunds. On a website, the payment runs through acquiring or a PSP, and the seller bears full responsibility for refunds and disputes.