Veikkaus and Viaplay Partner on Viabet B2C Brand for Finland and Denmark

Finnish gambling operatorОператорAn operator in gambling and betting is the company that holds the license and runs a casino or bookmaker platform, and is responsible for players and the payments made to them. Veikkaus and Scandinavian company Viaplay have entered into a commercial partnership. Its first overseas B2CB2C в iGamingB2C in iGaming is a model in which an operator sells gambling services directly to the end player through a casino or sportsbook. project will be the Viabet brand.

According to the available materials, Viabet is planned to launch in Finland and Denmark at the same time. No other details, such as launch timing, ownership model or financial terms, are specified in the available materials.

Editorial comment

For affiliates and partner programs, this signals a new B2C brand entering the Scandinavian market. Terms of working with it have not yet been disclosed, so it is too early to assess traffic opportunities.