Senior Web Developer
The Senior Web Developer builds landing pages, pre-landers, tracking setups and site speed in the nutra vertical, and owns the technical side of offers from idea to launch and scaling.
What a Senior Web Developer does
A Senior Web Developer in nutra builds the landing pages and pre-landers where affiliates and marketers collect traffic and leads. Their code directly affects conversion rates, load speed, ad network moderation approval, and how long a campaign runs before it is blocked. Unlike a developer on a product website, this role depends on fast release cycles, A/B tests, resilience to bans, and careful work with trackers.
Companies in nutra hire for this role because the vertical runs on fast hypotheses: dozens of pages and creatives per week, frequent edits for moderation, and constant changes to ad platform requirements. Without a strong developer, the team spends days on markup and integrations instead of testing. The Senior takes ownership of template architecture, code standards and infrastructure so that others can launch new pages quickly.
The role usually reports to the head of tech (Head of Development / CTO) or to the product team lead. The Senior works closely with the affiliate team, a designer, a tracking specialist and media buyers. Sometimes they manage one or two middle or junior developers and run code reviews.
Responsibilities
- Develop and maintain landing pages and pre-landers on the assigned stack, including responsive markup and animations without losing speed.
- Set up integrations with trackers and partner systems: passing click parameters, postbacks and conversion events.
- Build and maintain a template library of pages so that new offers can be launched in a short time.
- Implement A/B and split tests for pages, and collect and interpret their data correctly together with the analyst.
- Optimize load speed and Core Web Vitals, since conversion rates and traffic quality depend on them.
- Manage hosting, domains, SSL and CDN, including quickly replacing domains and pages after blocks.
- Prepare pages to meet ad network moderation requirements and make edits based on moderator feedback.
- Run code reviews, write documentation and team standards, and mentor middle and junior developers.
- Estimate task timelines and risks, and take part in sprint planning and prioritization with the team lead.
- Ensure page security: protection against leaking parameters, and correct handling of personal data and cookies.
Skills
- Strong command of HTML, CSS and JavaScript, with knowledge of modern frameworks and build tools.
- Understanding of HTTP, DNS, SSL, CDN operation and web application security principles.
- Experience optimizing performance and working with page speed metrics.
- Ability to build prototypes quickly and ship pages under high testing velocity.
- Understanding of affiliate mechanics: how offers, clicks, conversions and postbacks work.
- Experience with tracking and an understanding of traffic attribution through UTM tags and click IDs.
- Ability to design template architecture and maintainable code under frequent changes.
- Communication with marketers and media buyers: translating business goals into technical tasks.
- Code review and mentoring skills, with the ability to explain decisions to junior colleagues.
- Basic understanding of ad platform requirements and moderation rules in the nutra vertical.
Tools
- Git with GitHub or GitLab for version control and collaboration.
- Chrome DevTools and Lighthouse for performance and markup diagnostics.
- Google Tag Manager and Google Analytics for events and analytics.
- A tracker (for example, Keitaro) for traffic distribution and postbacks.
- Cloudflare or a similar CDN and DNS management service.
- Jira or Trello for task management and sprint tracking.
- Figma for receiving designs from the designer and passing on edits.
- Docker and deployment tools for fast page rollout.
How performance is measured
- Time from receiving a task to launching a new page or test.
- Conversion rate of pages compared with the baseline version.
- Load speed and Core Web Vitals scores.
- Share of pages approved by moderation on the first attempt.
- Time to restore traffic after a block or domain change.
- Number of production bugs and time to fix them.
- Share of tasks completed on time within a sprint.
By vertical
Nutra
In nutra, the core work is fast pre-landers and landing pages for dietary supplements and health products, where creative testing, adaptation to ad network moderation, and campaign resilience to blocks matter most. Developers often ship many similar pages, so templating and release speed are valued above complex logic.
Levels
Senior
A Senior is responsible for template architecture, code standards and the technical quality of releases, not only for their own pages. They make decisions about the stack and infrastructure, run code reviews, help the team test faster, and reduce technical risks from blocks and changes in platform rules.
How to get there
People usually enter the profession from markup, front-end development, or tracking and affiliate work, where they built pages themselves. You need solid front-end skills: HTML, CSS, JavaScript and at least one modern framework. It helps to understand how the affiliate funnel works: clicks, offers, postbacks and attribution.
To grow into a senior role, it is important not only to write code but to deliver results: build several pages for real offers, learn analytics and testing, learn to optimize speed, and protect infrastructure from blocks. Working in a team with code reviews and clear release processes is a good fit.
Further growth comes through ownership of technical decisions: template architecture, tool selection, mentoring and taking part in planning. To move into this role, build a portfolio of projects that shows how code changes affected metrics, and be ready to explain those decisions in an interview.
Next steps: Lead Developer, Tech Lead, Head of Development, Head of Tech (CTO), Solutions Architect
FAQ
How is a Senior Web Developer in nutra different from a regular front-end developer?
The main difference is in the tasks and pace: in nutra, the developer ships many pages for tests and often reworks them for ad platform moderation. Speed, resilience to blocks and integration with tracking are what matter. A classic product front-end role usually works on a more stable product with longer release cycles.
Do you need to know affiliate marketing to work in this role?
Deep knowledge of affiliate marketing is not required, but a basic understanding is: how offers, clicks, postbacks and UTM tags work, and why a campaign can be blocked. Without this it is hard to understand why a page fails moderation or loses traffic.
What determines a Senior Web Developer's income in nutra?
Income depends on the labor market in the region, the format of work (full-time or contract), the size of the team the developer manages, and how much their work affects campaign results. The greater the contribution to conversion and release speed, the higher the value of the role. Specific figures depend on the particular offer.
What skills are most often tested in interviews?
Interviewers usually check knowledge of JavaScript and frameworks, understanding of HTTP and performance, experience with tracking and postbacks, and the ability to break down tasks and explain architectural decisions. A take-home test on markup or on fixing a page against given metrics is common.
How quickly can someone move up to a Senior position?
The timeline depends on experience and results, not on the calendar. It is important to build projects that show a contribution to metrics, learn to run code reviews, and take on technical decisions. The move often happens inside a team that already understands how the developer works.
How should an employer write a Senior Web Developer job posting for nutra?
Describe the specific stack, the types of pages (pre-landers, landing pages), tracking requirements and experience with moderation. State how many pages are released per week and who the developer will work with. Also specify whether mentoring and involvement in architecture are needed, since this changes the candidate profile.
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