БАД

What is БАД (Dietary Supplement)?

A dietary supplement is a product intended to add vitamins, minerals, plant extracts, dietary fiber, or other substances to a person's diet. It is not meant to treat diseases, and this is the main difference from a medicinal product. In high-risk verticals the term matters because the product's status determines which claims are allowed in advertising, which traffic sources are available, and how likely it is to be blocked.

## How it works

The regulatory status of a supplement is set by each country and by supranational rules. Requirements for registration, composition, labeling, and health claims vary between jurisdictions. Wording such as "cures," "heals," or "eliminates the cause" moves a product into the category of medicines or medical devices, and advertising it then becomes legally risky.

## Common mistakes

The most common mistake is using medical promises in creatives and landing pages. Ad networks and payment providers most often block such campaigns rather than the product itself. The second mistake is not checking how the offer fits the rules of the geo where the traffic runs. The third is assuming that a supplement's status gives freedom in marketing. In practice it is only a softer framework, not permission for any claim.

## Where it appears

The term is used in CPA network offers, on COD store landing pages, and in descriptions of white and grey promotion schemes. It is discussed separately in the context of grey nutra, where products are sold with wording close to medicinal claims, and white nutra, where the focus is on compliance with platform rules.