Нутра
Nutraceuticals
Nutra (nutraceuticals) are health products and dietary supplements sold through performance marketing, using traffic arbitrage and affiliate programs.
What is Нутра (Nutraceuticals)?
Nutra is short for "nutraceuticals", products at the intersection of food and medicine: dietary supplements, vitamins, and products for weight loss, joints, blood vessels, men's health, and other categories. In traffic arbitrage, nutra refers mainly to physical goods sold with cash on delivery or prepayment through landing pages and offers.
## How the model works
A typical setup: an affiliate buys traffic (most often from social networks, native networks, or push), sends it to a pre-landing page and a landing page describing the product, and the order is placed through a form. Payment is usually cash on delivery (COD). The affiliate is paid CPA for a confirmed and bought-out order, not for a click or a lead.
## Why it is a high-risk vertical
Nutra is a category where ad platforms strictly moderate claims. Statements about curing conditions, replacing medication, or fast results quickly lead to account and domain bans. Laws on dietary supplements and medical advertising vary by country, so the same wording may be acceptable in one geo and not in another.
## Key metrics
The main indicators are the buyout (approve) rate, the share of undelivered or refused orders, the cost per lead and CPA, and margin after delivery and returns. A high refusal rate at delivery often wipes out all profit, so teams work closely with the cash-on-delivery rate and call center quality.
## Common mistakes
Beginners launch campaigns without checking that the pre-landing page complies with platform rules, buy traffic without testing several creatives, and do not calculate unit economics including returns and order processing. Another common mistake is chasing "grey" offers with aggressive medical promises, which burn out quickly.
## White and grey nutra
FAQ
What is nutra in simple terms?
It is health products and dietary supplements sold through advertising and affiliate programs, most often with cash on delivery.
How is nutra different from medicine?
Dietary supplements are not medicines and must not claim to treat diseases. That is why platforms scrutinize nutra ad copy so strictly.
Why is buyout rate so important in nutra?
An affiliate gets paid only for a bought-out order. If customers refuse at delivery, the traffic and creatives are still paid for, but no revenue comes in.