Прямая продажа
Straight Sale
Straight sale is a model where the user buys a product at the full price in a single step, with no trial period, subscription, or upsell.
What is Прямая продажа (Straight Sale)?
## How it works
In a classic straight sale, the user clicks through from an ad to a landing page or offer page, chooses a product package, and pays for the order. The charge happens once, at the full price, with no intermediate steps: there is no free trial, no automatic renewal, and no mandatory upsell.
## Where it is used
In nutra, this model is common for supplements and health products, especially with cash on delivery (COD) or prepayment. For an affiliate, the offer is simpler to measure: one purchase equals one conversion, and payment is often based on the CPS model or on order redemption.
## What it affects
The absence of a subscription reduces the risk of hidden charges and disputes caused by misunderstood terms, but it raises the bar for landing page persuasiveness and price transparency. Without upsells, the average order value is limited to one package, so unit economics and ROI need to be calculated per order rather than based on expected upsells.
## Common mistakes
Marketers confuse straight sale with a trial offer: they describe a "trial period" in the copy but attach auto-renewal in the payment form. Another mistake is failing to state the contents, price, and return terms on the order page, which leads to more refusals at delivery and more COD disputes.
FAQ
How is a straight sale different from a trial offer?
With a straight sale, the money is charged immediately and once, at the full price. A trial involves a nominal payment for a trial period, followed by an automatic switch to a paid subscription.
Why is straight sale often used in nutra?
The model is clear to the user and easy to measure: one purchase equals one order. It also simplifies cash on delivery payments, where clear terms at the moment of ordering are important.
What is the main risk of a straight sale?
The main risks are low conversion due to a weak landing page and a high share of refusals at delivery. That is why an honest price, clear terms, and order confirmation matter.