Michigan Edges New York in Active NFL Sportsbook Accounts on Nov. 1

GeoComply, a geolocation technology provider, published data on US sports betting activity for Sunday, Nov. 1, when NFL games were played. According to the data, Michigan had 589,449 active accounts, 0.3% more than New York (587,752). Pennsylvania was third with 570,386 accounts. Together, the three states accounted for roughly 31% of the totalТоталTotal is a bet on the total number of points, goals, games or other events in a match relative to the bookmaker's line: over or under. active accounts across the 28 legal US sports betting markets, which reached 5.7 million. GeoComply released the figures on Monday as part of its weekly NFL betting series.

Leaders and mid-sized markets

New York remains the largest legal sports betting market in the country by handle, so Michigan's leadЛидLead — a contact or sign-up from a potential customer, collected through an offer form: phone number, email, or registration. The base unit of payment in the CPL model. in account numbers is notable given its smaller population. Michigan also ranks first in active sportsbookСпортсбукA sportsbook is a platform or section of a bookmaker where users place bets on sporting events: matches, tournaments, and individual outcomes. accounts relative to its population aged 21 and older. New Jersey and North Carolina each recorded more than 250,000 active accounts. Ohio, Illinois and Indiana fell in the 101,000 to 250,000 range. At the other end, Puerto Rico had 6,459 accounts, while Wyoming and Vermont each had fewer than 9,000.

What the numbers mean

Active accounts measure sportsbook activity, not the amount wageredВейджерWagering requirement (wagering) is a bonus condition that sets how many times the bonus amount must be bet before winnings can be withdrawn. It is usually written as a multiplier, for example x30., which is measured by handle. One person can hold accounts with several operators, so the totals do not equal unique players. The report also notes that prediction market platforms Kalshi and Polymarket are expanding their sports offeringsОфферAn offer is an advertiser's proposal to partners: the product together with payout terms, geos, and traffic requirements, for which the partner receives a reward. during the NFL season and competing for customers with traditional sportsbooks.

Player retention

Separate data cited in the report shows that 57.4% of the 6.8 million accounts active on the NFL season's opening Sunday were still active on Oct. 25, seven weeks later. About 33.7% of opening-day accounts remained active every Sunday through Oct. 25.