Market Research Assistant
Helps researchers collect and clean market and audience data in the dating industry: prepares surveys, analyzes competitors, maintains the project tracker, and consolidates initial results.
What a Market Research Assistant does
A Market Research Assistant is a junior specialist who supports the research team in collecting and organizing data on the market, audiences, and competitors. In dating products this matters a great deal: user behavior changes quickly, and decisions about launching features, pricing plans, and new geos rely on surveys and analytics.
Dating companies use research to understand why people sign up and leave, how expectations for paid subscriptions work, which dating scenarios perform in different regions, and what competitors look like. The assistant does not make strategic decisions but provides the researcher and product teams with reliable data.
The role usually reports to a Market Research Manager or Head of Research, or in smaller teams to the marketing or growth lead. The assistant works within projects: receives tasks from the researcher, maintains the tracker, and reports on deliverables on time.
Responsibilities
- Preparing questionnaires and scripts for online surveys and interviews together with the researcher.
- Setting up and launching surveys on the platform, checking skip logic and sample quality.
- Collecting data from open sources: industry reviews, market publications, search query data.
- Competitor analysis: features, pricing plans, ad creatives, positioning.
- Cleaning and initial processing of data: removing duplicates, filtering out fake and invalid responses.
- Maintaining tables and respondent databases in compliance with personal data storage rules.
- Preparing summary tables and charts for the researcher's presentations.
- Organizing in-depth interviews: recruiting participants, scheduling, recording transcripts.
- Maintaining the project tracker and promptly flagging changes to timelines.
Skills
- Working with raw data and basic statistics: averages, shares, distributions.
- Ability to write questions without leading wording.
- Attention to detail when checking data quality.
- Structured thinking and the ability to quickly gather information from different sources.
- Understanding of personal data protection principles and research ethics.
- Written communication: short summaries and conclusions without jargon.
- Reading English at the level of industry sources and tools.
- Independence within the scope of a task and the ability to ask clarifying questions.
Tools
- Google Sheets
- Microsoft Excel
- Google Forms
- Typeform
- Google Trends
- Yandex Wordstat
How performance is measured
- Share of tasks delivered on time.
- Percentage of valid responses after data cleaning.
- Number of interviews conducted or questionnaires completed against plan.
- Researcher's rating of the completeness and accuracy of prepared materials.
- Time from receiving a task to the first version of the results.
- Number of materials returned for revision.
By vertical
Dating
In dating, the assistant often works with sensitive topics: relationships, safety, paid subscriptions, and in-app behavior. For this reason, special attention goes to question wording, respondent anonymity, and verifying that the sample matches the target audience rather than bots and fake accounts.
Levels
Junior / Entry
A junior completes tasks following the researcher's instructions: prepares materials, collects and cleans data, and maintains the tracker. Responsibility for conclusions and choice of methodology remains with more senior colleagues, and a junior is expected to notice inconsistencies in the data and ask questions in time.
How to get there
Most people enter the role from adjacent fields: sociology, psychology, economics, marketing, linguistics, or from support or operations roles in product teams. Ability to work with spreadsheets, attention to detail, and an understanding of how research works matter more than a diploma.
It helps to build the basics: how survey questions are formulated, what a sample and margin of error are, and how to read simple charts. A useful step is to run your own mini-study, for example asking acquaintances how they use dating apps, and documenting the results neatly in a spreadsheet.
For entry, a portfolio of a few short case studies helps: a competitor analysis, a brief survey report, or a trend summary based on search queries. Growth comes from handling small tasks under supervision, moving on to independent research, and mastering analytics tools.
Next steps: Market Research Specialist, Market Research Analyst, Product Analyst, Insights Manager, Growth Analyst
FAQ
Who is a Market Research Assistant?
This is a junior specialist who supports a market researcher: prepares surveys, collects data on competitors and audiences, cleans the results, and organizes them into clear tables. Decisions and conclusions are made by the senior researcher or manager.
How does an assistant differ from a researcher?
The researcher is responsible for defining the task, choosing the methodology, and drawing final conclusions. The assistant handles the preparatory and operational part of the project under their guidance and checks the quality of interim data.
Is a university degree required for this role?
A formal requirement does not always exist. Employers often look for accuracy, spreadsheet skills, and an understanding of research logic. A degree in sociology, economics, or marketing helps but is not mandatory.
Can I move into this role from support or sales?
Yes, this is a common path. Experience working with users and client requests is useful for understanding the audience, and missing skills such as surveys and data handling can be built through your own small projects.
What determines income in this profession?
Income depends on the region, company size, experience with analytics, and how independently the specialist handles tasks. Growth is usually tied to moving on to independent research and more complex methods.
Is English required?
Most industry materials, tools, and competitor sources are available in English, so reading skills are very useful. Conversational fluency is usually less often required for a junior position.
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