Фримиум

What is Фримиум (Freemium)?

Freemium (from "free" and "premium") is a model in which part of the functionality is provided free of charge with no time limit, while revenue comes from paid features: a subscription, packages, or one-time purchases.

## How it works

Users sign up for free and get limited access: a daily cap on likes, visibility of only some profiles, and no advanced filters. The paid tier unlocks unlimited likes, viewing those who have already shown interest, filters, profile boosts, and ad removal. Payment usually runs through an auto-renewing subscription or in-app purchases.

## Where it appears in dating

In mainstream dating, freemium is the core model of most apps. A free base builds audience volume and traffic, while only a small share of users become paying customers. When promoting freemium apps, it is important to understand that payments depend on the product funnel, not on registration itself.

## What it means for an affiliate

A freemium product is evaluated through a chain of metrics: cost per registration, share of paying users, ARPPU, LTV, and retention. Low payment conversion combined with expensive traffic makes a campaign unprofitable, even when registrations are plentiful. For this reason, such an offer cannot be compared with a CPA offer based on lead price alone.

## Common mistakes

Teams confuse free sign-up with free use: if the product does not solve the user's problem without payment, the audience leaves quickly. They overlook refunds, subscription cancellations, auto-payments, and app store rules. They calculate profit based on the first payment and ignore renewals.