Break-even ROAS calculator
Know your minimum ROAS before you scale — every campaign below it loses money on each order.
Break-even ROAS
Break-even ROAS = order value ÷ profit per order before ads. With a $60 order and $29 profit per order before ads, you need about 2.07× ROAS just to break even.
Refunds and chargebacks
High-risk e-commerce often has more refunds and disputes. Including them in the margin keeps the target ROAS honest.
FAQ
- What is the difference between ROAS and break-even ROAS?
- ROAS is what a campaign actually returns; break-even ROAS is the minimum it must return to avoid a loss.
- How do I raise margin?
- Raise order value with bundles and upsells, cut fulfilment cost, and reduce refunds and chargebacks.
- Is break-even ROAS enough?
- No — it covers costs only. Set a target ROAS that leaves the profit you need.
Estimates for planning only, not financial or legal advice. Card-scheme thresholds as publicly described in November 2026; your acquirer’s contract and the schemes’ current rules prevail.
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