ROI, ROAS and EPC calculator
Put in a campaign’s spend, clicks, conversions and revenue to get every core media-buying metric in one place.
ROI vs ROAS
ROI is profit divided by spend: (revenue − spend) ÷ spend. ROAS is revenue divided by spend. A ROAS of 1.5× equals an ROI of 50%.
EPC and break-even CPC
Earnings per click (EPC) is revenue ÷ clicks. If you pay more per click than your EPC, the campaign loses money — so EPC is your break-even CPC.
FAQ
- What is a good ROI in media buying?
- It depends on vertical and risk. Many teams scale campaigns at 30–50%+ ROI and cut those that stay negative after testing.
- What counts as a conversion?
- Whatever you are paid for: a first-time deposit (FTD) in iGaming, an approved lead in nutra, a sale in e-commerce.
- Should I optimise for ROI or volume?
- Usually both: a lower ROI on much bigger volume can bring more absolute profit. Track profit, not just percentages.
Estimates for planning only, not financial or legal advice. Card-scheme thresholds as publicly described in November 2026; your acquirer’s contract and the schemes’ current rules prevail.
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