CR vs CTR
CR and CTR are easy to mix up. Here are both definitions from the HighRisk Media glossary side by side.
Comparison table
| Term | CR | CTR |
|---|---|---|
| Full name | Conversion Rate | Click-Through Rate |
| In short | CR (Conversion Rate) is the share of visitors or clicks that complete a target action, such as a registration, a deposit or an application. | CTR (click-through rate) is the share of ad impressions that result in a click, expressed as a percentage. It shows how well a creative attracts attention. |
| Verticals | Gambling, Betting, Crypto, Fintech, Dating, Nutra | Gambling, Betting, Crypto, Fintech, Dating, Nutra |
What is CR?
CR = number of conversions / number of visits (or clicks) × 100%. For example, roughly: 1,000 visits and 30 registrations give a CR of 3%. Before starting, agree on what counts as a conversion: a registration, a first deposit (FTD) or a confirmed application.
What is CTR?
CTR is calculated as: clicks / impressions × 100%. For example, with 1,000 impressions and 10 clicks, CTR is 1%. The metric is available in every ad dashboard: search, push, native, banners, video, and email campaigns.